Find your right keywords and you will find your customers
Find your Right Keywords and You will Find Your Customers:
Writing Content for SEO
Copy Should be Directed toward the Audience
Search Engine Optimization (SEO) is a skill that is honed through keyword research. Using this research, then, can lead you to increasing your brand presence and company visibility on the web. Therefore, you need to know how you can sharpen your ability to effect this type of outcome. Part of the learning curve is based on the content itself. SEO copy must contain content that focuses on the reader’s needs and the benefits of the product or service as it relates to them. Many people set up their websites and talk about themselves but that’s not the route you want to take. Your goal is to concentrate on connecting with your audience and showing them how your product or service can be advantageous to their own wants and needs.
Business going slow?
Write the Copy First, and then Revise it for SEO
Therefore, when producing content, you want to write copy that talks to the readers first and optimizes the material for the search engines second. The copy should be detailed and cover a niche topic that specifically pertains to the reader. After you’ve written the copy, you can then tweak it for SEO.
Stand out from the Competition
Be a trailblazer. Instead of comparing yourself with your rivals, it’s far healthier to engage readers with ideas and information that cause them to see your product or service from a new perspective or in a whole new light. By thinking a little outside that proverbial box, you can make yourself stand out from the competition.
Depend on Factual Data
When you are writing copy, too, make sure you communicate in a natural way – none of that stilted language please. Narrow down your audience so you have a key demographic in mind. For example, you’ll want to write differently for people in the 20-to-24-age range than for those individuals over 65. Do your due diligence too. Depend on facts so you can present precise information to the specific group that you are addressing. If you want to develop your expertise as well as brand presence, research is a necessary part of writing content for purposes of SEO.
Give the Reader a Reason to Come Back to your Site
The content you write should also cause the reader to act by either wanting to buy the product or service, or by taking the necessary steps in order to purchase it. Therefore, content should galvanize the reader into some type of action or you’ll lose the whole point of conveying it to your customer base in the first place. Of course, that entails making your message sound relational and non-threatening. You want to assist and provide services or products to your customer, not just sell them something. Why did they look up the product or service initially? That’s a good question to answer when you ask them to act. In addition, make it easy for them to build a rapport with you through either a blog or newsletter. Make your site interactive and relational.
Don’t Stuff the Content with Keywords – Make it Flow Naturally
Basic SEO skills will help immensely in building a readership and web presence. One basic rule to follow is to not stuff your article with keywords. Well-written keyword content speaks to the audience naturally. In fact, Google actually gauges the readability of articles and rewards sites that display such content. So, keep your copy flowing with uniformity and grace.
Using Keywords
All this information leads us up to the point when you choose your keywords. The first place you’ll want to begin is with the Adwords Keyword tool in Google. Type in an obvious keyword for your business. From there, you’ll receive ideas for more keywords. Use this data to ascertain the amount of times certain keywords are searched in your location as well as globally. Pick the top search terms to incorporate into your copy. Writing content as suggested will make adding keyword terms and phrases easier to do. Just remember to talk to your customer and relate with them. That’s the best way to make full use of your keyword terms and establish your brand identity.
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Traffic up, but sales down? Maybe it’s your keywords
Business not growing?
Maybe your keywords are the problem. Find the right keywords and you will find your right customer!
Traffic up, sales down?
Keyword research is the foundation to any website. Unfortunately, the problem is often that business owners are so into their “own” business that they can’t even think of what keywords their clients would use to find their website.
And that is where the opportunity lies. If your business is not growing, maybe you need a refreshed set of keywords. The best way to create a keyword plan that will serve your clients and bring them to your site is this simple process.
Here are 3 easy ways to get out of your head into your customers head and listen to the language they “speak”
1. Listen to your customers via actual dialogue. Seems easy, seems simple but so rarely do we do it. Your customers will tell you exactly what issues, problems they are having and how you can help them. Just listen and take notes. If you have a customer say “I’m tired of x or can’t do y” continue to engage them in a dialogue ask questions about their issues, take a note, thank them and quickly find a way to solve those issues. .
2. Listen to your customers on Social Media Facebook& twitter post a question to your friends to see if you get any responses. If there are no responses, then ask a better question. If there is a response- take note on the language that they used to answer the questions.
3. Listen via Google analytics can tell you a WHOLE bunch about how your customers are responding to your site. The important data on Google analytics is the bounce rate, the keywords they used to visit your site, the pages most visited and the traffic source. If you bounce rate is above 50% on any given page, especially a high traffic page it’s worth the time to investigate the following:
1. Where did the traffic come from ( facebook, Google, direct)
2. What keyword did they use on the page
3. How long did they stay on the page
4. Did their visit result in a sale or optin?
If the results are not what you hoped for, it’s time to revisit the layout on the page. Make sure that the content on the pages matches and serves the keywords that people use to get to those pages. For example if the most popluar page is “ understand gratitiude” and the most popular keyword is “ gratitude for depression” be sure that the people typing in “ gratitude for depression are getting content that serves their search i.e. change the content to serve their search.
With your new understanding of your clients language now is the time to revamp your keyword list.
Get out a piece of paper and make a list of the “keywords” that you got from listening to your clients. Did the results surprise you? Where they a little less technical and a lot more emotional and results oriented?
Take those keywords and plug them into google keywords to see how they match up to what keywords google has in it’s database. Sometime it’s a match and sometimes it’s not. The important things is to serve your clients needs that are already on your site and then worry about serving the search engines.
Need Help building a Keyword Plan? We offer A Keyword Road Map plan for people with new, existing and growing websites!
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