The Magic of a plan: How to use an Editorial calendar
The Magic of a plan: How to use and implement an editorial calendar to keep your web marketing efforts consistent.
Ok….ready, set, go! Did you blog, twitter, facebook, LinkedIn, google +, stumble upon and tumbler today?!? What you forgot to blog? Oh my…have no clue what to say on Facebook? how did you miss Christmas? Oh that’s right, you winged it. No wonder you couldn’t keep up with all the myriad of different platforms to publish content. Let me introduce you to my friend, the editorial calendar.
The editorial calendar has been around for centuries since the beginning of publishing. It’s an amazing tool that keeps your content in order and assures consistency in content publication.
Now days content is the foundation of all web marketing. Without something to say on all the different platforms you really don’t have a voice now do you? And if it’s sporadic people forget about you as quickly as the next refresh. Here is how to stop the spinning and start using the magic tool called an editoral calendar.
First, download a free copy of my generic editorial calendar. I use it and a few other tools to keep myself and my clients in order.
Next sit down with a calendar from now until the end of the year. Take note of any important holidays, events, major dates that will apply to your business( Labor day, Black Friday, Christmas any random day that needs to be honored) and just write it down.
Then once you have a big picture plan in this case Aug- Jan 2012, let’s go month by month. What is the theme each month. Do you have content written for that month or does it need to be produced? Do you have an optin offer you want to offer? Is there a need for graphics? If so write them down and put them in the schedule.
Then each week gets easier and easier to account for. Finally the anxiety of what the heck to say takes a back burner and life as we know it can go forward in peace:-)
If you need help send me an email at melody@wordnerdseo.com I would be glad to sit down and talk with you about your web marketing needs.
WordNerd SEO is a full service web marketing company. With over 10 years of running ecommerce business’s we love to help new and growing business build their web marketing strategies.
previous post: Find your right keywords and you will find your customers
