Thanks for Downloading the Editorial Calendar!

Here it is in an excel format(recommended) you can change the columns etc.

Here it is in a PDF format.editorialcalendarpdf

Would love to hear your success or if you have any questions let me know:

www.facebook.com/wordnerdseo or tweet: melody@wordnerdseo.com

The Magic of a plan: How to use and implement an editorial calendar to keep your web marketing efforts consistent.

Ok….ready, set, go! Did you blog, twitter, facebook, LinkedIn, google +, stumble upon and tumbler today?!? What you forgot to blog? Oh my…have no clue what to say on Facebook? how did you miss Christmas? Oh that’s right, you winged it. No wonder you couldn’t keep up with all the myriad of different platforms to publish content. Let me introduce you to my friend, the editorial calendar.

The editorial calendar has been around for centuries since the beginning of publishing. It’s an amazing tool that keeps your content in order and assures consistency in content publication.

Now days content is the foundation of all web marketing. Without something to say on all the different platforms you really don’t have a voice now do you?  And if it’s sporadic people forget about you as quickly as the next refresh.  Here is how to stop the spinning and start using the magic tool called an editoral calendar.

First, download a free copy of my generic editorial calendar. I use it and a few other tools to keep myself and my clients in order.

Next sit down with a calendar from now until the end of the year.  Take note of any important holidays, events, major dates that will apply to your business( Labor day, Black Friday, Christmas any random day that needs to be honored) and just write it down.

Then once you have a big picture plan in this case Aug- Jan 2012, let’s go month by month. What is the theme each month. Do you have content written for that month or does it need to be produced? Do you have an optin offer you want to offer? Is there a need for graphics? If so write them down and put them in the schedule.

Then each week gets easier and easier to account for. Finally the anxiety of what the heck to say takes a back burner and life as we know it can go forward in peace:-)

If you need help send me an email at melody@wordnerdseo.com I would be glad to sit down and talk with you about your web marketing needs.

WordNerd SEO is a full service web marketing company. With over 10 years of running ecommerce business’s we love to help new and growing business build their web marketing strategies.

Copy Should be Directed toward the Audience

Search Engine Optimization (SEO) is a skill that is honed through keyword research. Using this research, then, can lead you to increasing your brand presence and company visibility on the web. Therefore, you need to know how you can sharpen your ability to effect this type of outcome. Part of the learning curve is based on the content itself. SEO copy must contain content that focuses on the reader’s needs and the benefits of the product or service as it relates to them. Many people set up their websites and talk about themselves but that’s not the route you want to take. Your goal is to concentrate on connecting with your audience and showing them how your product or service can be advantageous to their own wants and needs.

Business going slow?

Write the Copy First, and then Revise it for SEO

Therefore, when producing content, you want to write copy that talks to the readers first and optimizes the material for the search engines second. The copy should be detailed and cover a niche topic that specifically pertains to the reader. After you’ve written the copy, you can then tweak it for SEO.

Stand out from the Competition

Be a trailblazer. Instead of comparing yourself with your rivals, it’s far healthier to engage readers with ideas and information that cause them to see your product or service from a new perspective or in a whole new light. By thinking a little outside that proverbial box, you can make yourself stand out from the competition.

Depend on Factual Data

When you are writing copy, too, make sure you communicate in a natural way – none of that stilted language please. Narrow down your audience so you have a key demographic in mind. For example, you’ll want to write differently for people in the 20-to-24-age range than for those individuals over 65. Do your due diligence too. Depend on facts so you can present precise information to the specific group that you are addressing. If you want to develop your expertise as well as brand presence, research is a necessary part of writing content for purposes of SEO.

Give the Reader a Reason to Come Back to your Site

The content you write should also cause the reader to act by either wanting to buy the product or service, or by taking the necessary steps in order to purchase it. Therefore, content should galvanize the reader into some type of action or you’ll lose the whole point of conveying it to your customer base in the first place. Of course, that entails making your message sound relational and non-threatening. You want to assist and provide services or products to your customer, not just sell them something. Why did they look up the product or service initially? That’s a good question to answer when you ask them to act. In addition, make it easy for them to build a rapport with you through either a blog or newsletter. Make your site interactive and relational.

Don’t Stuff the Content with Keywords – Make it Flow Naturally

Basic SEO skills will help immensely in building a readership and web presence. One basic rule to follow is to not stuff your article with keywords. Well-written keyword content speaks to the audience naturally. In fact, Google actually gauges the readability of articles and rewards sites that display such content. So, keep your copy flowing with uniformity and grace.

Using Keywords

All this information leads us up to the point when you choose your keywords. The first place you’ll want to begin is with the Adwords Keyword tool in Google. Type in an obvious keyword for your business. From there, you’ll receive ideas for more keywords. Use this data to ascertain the amount of times certain keywords are searched in your location as well as globally. Pick the top search terms to incorporate into your copy. Writing content as suggested will make adding keyword terms and phrases easier to do. Just remember to talk to your customer and relate with them. That’s the best way to make full use of your keyword terms and establish your brand identity.

Business not growing?

Maybe your keywords are the problem. Find the right keywords and you will find your right customer!

Traffic up, sales down?

Keyword research is the foundation to any website. Unfortunately, the problem is often that business owners are so into their “own” business that they can’t even think of what keywords their clients would use to find their website.

And that is where the opportunity lies. If your business is not growing, maybe you need a refreshed set of keywords. The best way to create a keyword plan that will serve your clients and bring them to your site is this simple process.

Here are 3 easy ways to get out of your head into your customers head and listen to the language they “speak”

1. Listen to your customers via actual dialogue. Seems easy, seems simple but so rarely do we do it. Your customers will tell you exactly what issues, problems they are having and how you can help them. Just listen and take notes. If you have a customer say “I’m tired of x or can’t do y” continue to engage them in a dialogue ask questions about their issues, take a note, thank them and quickly find a way to solve those issues. .

2. Listen to your customers on Social Media Facebook& twitter post a question to your friends to see if you get any responses. If there are no responses, then ask a better question. If there is a response- take note on the language that they used to answer the questions.

3. Listen via Google analytics can tell you a WHOLE bunch about how your customers are responding to your site. The important data on Google analytics is the bounce rate, the keywords they used to visit your site, the pages most visited and the traffic source. If you bounce rate is above 50% on any given page, especially a high traffic page it’s worth the time to investigate the following:

1. Where did the traffic come from ( facebook, Google, direct)
2. What keyword did they use on the page
3. How long did they stay on the page
4. Did their visit result in a sale or optin?

If the results are not what you hoped for, it’s time to revisit the layout on the page. Make sure that the content on the pages matches and serves the keywords that people use to get to those pages. For example if the most popluar page is “ understand gratitiude” and the most popular keyword is “ gratitude for depression” be sure that the people typing in “ gratitude for depression are getting content that serves their search i.e. change the content to serve their search.

With your new understanding of your clients language now is the time to revamp your keyword list.

Get out a piece of paper and make a list of the “keywords” that you got from listening to your clients. Did the results surprise you? Where they a little less technical and a lot more emotional and results oriented?

Take those keywords and plug them into google keywords to see how they match up to what keywords google has in it’s database. Sometime it’s a match and sometimes it’s not. The important things is to serve your clients needs that are already on your site and then worry about serving the search engines.

Need Help building a Keyword Plan? We offer A Keyword Road Map plan for people with new, existing and growing websites!

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Step by step guide to optimizing your blog post

Keyword research made Easy

A Step- by -Step guide to choosing your keywords

Lots of people feel that Keyword research is intimidating. And Keyword research can seem intimidating in the beginning, but keyword keyword research doesn’t have to be.  It can actually be easy and fun!

I am going to teach you the process of making keyword research super easy! And how too effectively to choose your industry keywords:

Step 1: Brainstorm and make a seed list.

A seed list is a list of keywords that relate to your website and this particular post.  Choose “buy” keywords or words that your customers would use to look for your product or service.

For example, if you sell women’s shoes, compile a list if 10-15 word for your seed list.

• black dress shoes
• ladies dress shoes
• women’s dress shoes
• comfortable women’s shoes
• size 8 women’s shoe
• dancing women shoes
• cute summer sandals

Step 2:  Keyword selection tools to help you get started!

To find the keywords for your industry you have several choices, free keyword research options or paid keyword research tools.

You can use free keyword research tools such as:

1. Google keyword tools

2. Your competitors. Check out their keywords by using Spyfu or using the view source code.

To view source code:  click on a page , hit the right mouse button and you will see a bunch of code.

This is the site’s html code, about 1/4 in their are keywords. If you need help, ask me and I will help you!

3. Ask.com the search engine offers great suggestions

You can invest in professional Keyword research tools

1. Wordtracker keyword research
2. Keyword discovery http://www.keyworddiscovery.com/
3. Scribe SEO

Step 3: Choose keyword phrases rather than single keywords. And choose “buy” keywords

People search in phrases or 1-3 words not single phrases!

If you are searching for shoes, do you type in shoes or women’s shoes? Or black shoes or comfortable shoes?

Do you see how being specific can help you find the best keywords?

A real life example is in this article.

I choose Keyword research (primary keyword) and keyword keyword research for this article. (Secondary keyword)

Go back and notice, I highlighted each word for you

Why did I choose those keywords for this article?

Simple, it fits my topic, there are a ton of keyword searches for them and with little competition and it’s an important subject.

Here is the data on Keyword research according to Google

1. keyword keyword research-About 113,000,000 results – according to Google search

2 . Keyword research About 13,900,000 results (0.19 seconds) according to Google search and very little competition.

Professional Software keyword research data

1. keyword keyword research – no competition

2. Keyword research- (monthly searches) 301,000( sites competing) 19,600

(KEI-keyword effectiveness Index ) is 15.4 anything over a 1.0 is considered good.

Step 4: Focus! no more than 1-3 keywords per post per subject.

Now that you know your audience, have your seed list,buy keywords,  select no more than 1-3 keywords per blog post and be consistent with them throughout your blog post.

Pick 1 primary keyword with 2-3 secondary keywords to be used throughout the blog article.

Step 5: Use your SEO packs or your work is in vain

Make sure your primary keyword is found in your Title, description, and keyword section.

This is a must!  It must appear early in the title tag. So If I wrote an article on keyword research made easy :

Title:

Keyword research made Easy, A Step- by -Step guide to choosing your keywords

Description:

Keyword Keyword research made easy, get the tools you need to do your keyword research effectively!

Keywords:

(always use a comma, this is the place to add all of the keywords that appear in the  post)

keyword keyword research, Keyword research, Keyword, google keyword, affordable keyword services, keyword tools free, affordable seo packages, keyword seo packages

Step 6: Sprinkle your keywords naturally throughout the article with emphasis on the 1st paragraph in the beginning sentences and throughout the article. No stuffing keywords,  but do add your keywords throughout the entire article.

Have fun with Keyword research, it’s a ball to see all the different ways people look for products, services or solutions to problems.

If you still hate keyword research, hire it out. We offer affordable seo packages and training clinics that can get your keyword plan together in a jiffy!

Want to learn to do keyword research like a pro?

Come join us for our Get it done SEO class on March 5^th

I will be teaching a hands on step by step how to perform keyword research!

keyword research service

I don’t know about you but I get overwhelemed with my to-do list. Especially when it comes to web managing. I’ve got blog, product reviews, etc and sometimes it gets so daunting that I stare blankly at the computer screen.

Here is the Solution and Tip #1.  Do ONE thing at a time and do it well.  That means one well written focused blog entry.  Then move on.   Always set your goals to be attainable then you spend less time kicking yourself for what you didn’t get done.  Multi-tasking is not always the best thing when it comes to writing high quality web pages.

More tips to follow….