SEO
SEO ( Search Engine Optimization) or organic keyword optimization is the back bone of the success of a website.
Establishing a strong keyword foundation will enable a web business, whether service oriented or ecommerce to be found in the search engines (google, Yahoo, MSN, etc)
The need for quality, specific or niches keyword is crucial to the success of a business. For example, say you are selling moving boxes brand smith Boxes. You as the business owner no all the advantages of using smith boxes and you spend a lot of time on keywords around Smith boxes. You may even come up first in Google for smith boxes but your business is lack luster, this is where understanding how your POTENTIAL customers are looking for your services. Most people search by needs not brands.
A solid foundation of niched or specific keywords will make building upon your site easier and more succesful. Giving you the benefit of being first in the search engines for keywords that your particular clients base needs.
