SEO
SEO (Search Engine Optimization) or Organic Keyword Optimization is the backbone of the success of a website.
Establishing a strong keyword foundation will enable a web business, whether service oriented or ecommerce, to be found in the mainstream search engines (Google, Yahoo, MSN, etc).
Specific keywords or niches, along with quality, are crucial to the success of a business. Understanding your clientele is essential in reaching them. For example, say you are selling Smith Moving Boxes. You, as the business owner, know all the advantages of using Smith Boxes and you spend a lot of time on keywords around your name, Smith Boxes. You may even come up first in Google for Smith Boxes. However, only clients already familiar with your product will know to search you by name. This is where understanding how your POTENTIAL customers are looking for your services. Most people search by needs not brands.
A solid foundation of a niche or specific keywords will make building upon your site easier and more successful, giving you the benefit of being first in the search engines for keywords that are based on your particular clients needs.
