Traffic up, but sales down? Maybe it’s your keywords
Business not growing?
Maybe your keywords are the problem. Find the right keywords and you will find your right customer!
Traffic up, sales down?
Keyword research is the foundation to any website. Unfortunately, the problem is often that business owners are so into their “own” business that they can’t even think of what keywords their clients would use to find their website.
And that is where the opportunity lies. If your business is not growing, maybe you need a refreshed set of keywords. The best way to create a keyword plan that will serve your clients and bring them to your site is this simple process.
Here are 3 easy ways to get out of your head into your customers head and listen to the language they “speak”
1. Listen to your customers via actual dialogue. Seems easy, seems simple but so rarely do we do it. Your customers will tell you exactly what issues, problems they are having and how you can help them. Just listen and take notes. If you have a customer say “I’m tired of x or can’t do y” continue to engage them in a dialogue ask questions about their issues, take a note, thank them and quickly find a way to solve those issues. .
2. Listen to your customers on Social Media Facebook& twitter post a question to your friends to see if you get any responses. If there are no responses, then ask a better question. If there is a response- take note on the language that they used to answer the questions.
3. Listen via Google analytics can tell you a WHOLE bunch about how your customers are responding to your site. The important data on Google analytics is the bounce rate, the keywords they used to visit your site, the pages most visited and the traffic source. If you bounce rate is above 50% on any given page, especially a high traffic page it’s worth the time to investigate the following:
1. Where did the traffic come from ( facebook, Google, direct)
2. What keyword did they use on the page
3. How long did they stay on the page
4. Did their visit result in a sale or optin?
If the results are not what you hoped for, it’s time to revisit the layout on the page. Make sure that the content on the pages matches and serves the keywords that people use to get to those pages. For example if the most popluar page is “ understand gratitiude” and the most popular keyword is “ gratitude for depression” be sure that the people typing in “ gratitude for depression are getting content that serves their search i.e. change the content to serve their search.
With your new understanding of your clients language now is the time to revamp your keyword list.
Get out a piece of paper and make a list of the “keywords” that you got from listening to your clients. Did the results surprise you? Where they a little less technical and a lot more emotional and results oriented?
Take those keywords and plug them into google keywords to see how they match up to what keywords google has in it’s database. Sometime it’s a match and sometimes it’s not. The important things is to serve your clients needs that are already on your site and then worry about serving the search engines.
Need Help building a Keyword Plan? We offer A Keyword Road Map plan for people with new, existing and growing websites!
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